Flipkart signs Terms of
Understanding (ToU) with Spices Board’s ‘Flavourit’ in Kerala to
enable national market access to farmer communities
Flavourit
is an initiative under the Spices Board to bring together progressive farmers
and grassroots organizations working in the spices sector
The
partnership was signed under the Flipkart
Samarth program
Flipkart Samarth
aims to support local farmer communities and offer customers a wide range of
quality spices
Kochi - June 9, 2022: Flipkart,
India's home-grown e-commerce marketplace, today announced a partnership
through a Terms of Understanding (ToU) with Spices Board under its initiative Flavourit Spices Trading Limited (FSTL)
to provide national market access and help promote farmers and grassroots
organizations working in the spices sector from all regions of the country.
This
development will help sustain the passion for Indian spices and farmers in this
sector and bring online a variety of spices such as black pepper, Kashmiri saffron, honey, cinnamon, cardamom and Lakadong
turmeric, to name a few.
The
ToU was signed under the Flipkart Samarth program, which aims to empower MSMEs,
artisans, entrepreneurs, and rural seller and farmer communities selling
products associated with rich cultural heritage through Flipkart’s e-commerce
platform.
The
ToU was signed at the headquarters of Spices Board in Kochi, in the presence of
Shri D. Sathiyan IFS, Secretary, Spices
Board India, Dr. A.B Rema Shree, Director - Research, Spices Board, Ministry of
Commerce & Industry, Cochin and Neil Christopher Castelino, Director -
Corporate Affairs, Flipkart Group.
Talking
about the partnership, Shri D. Sathiyan
IFS, Secretary, Spices Board India, said, “We are excited to partner with
Flipkart to bring our diverse selection of premium spices to millions of
customers online. Through the Flipkart Samarth program, we aim to drive
inclusive and sustainable business growth for small and marginal spice growers.
The Flipkart platform will also act as a trade channel for farmers to sell
their products on a digital marketplace.”
Rajneesh Kumar, Chief
Corporate Affairs Officer, Flipkart Group,
said, “We are honored to partner with Flavourit of Spices Board through our
Samarth Program. This partnership will enable pan-India market access for
farmers, and grassroots organizations working in the spices sector while
further augmenting our commitment to the social and economic development of our
stakeholders. As a homegrown company, we want to unlock the potential of local
farmer communities with the benefits of e-commerce and contribute to their
growth and livelihood. This partnership will help fortify this vision.”
Flavourit Spices
Trading Ltd is an initiative under the
auspices of the Spices Board. Constituted
in 1987, FSTL aims at the export, organic production, and certification of 52 spices, including small and large
cardamom.
The
Spices Board is also focused on developing farmer communities with the adoption
of technology and financial assistance.
Flipkart
aims to create sustainable growth opportunities for all. It has also partnered
with various Farmer Producer Organizations to boost access to local staples and
augment income for farmer communities on its platform. Flipkart Samarth is a
nationwide initiative that aims to help skilled artisan communities set up
their business on the Flipkart Marketplace in an efficient, transparent, and
cost-effective manner. The program was launched in 2019 as a sustainable and inclusive platform that empowers
underserved indigenous communities and businesses with new growth opportunities
and better livelihoods. Flipkart Samarth currently impacts more than a million
livelihoods including artisans, weavers, and craftsmen across India and is
working towards supporting more such sellers through the initiative.
About the Flipkart
Group
The
Flipkart Group is one of India's leading digital commerce entities and includes
group companies Flipkart, Myntra,
Flipkart Wholesale, Flipkart Health+ and Cleartrip.
Started in 2007,
Flipkart has enabled millions of consumers, sellers, merchants, and small
businesses to be a part of India's digital commerce revolution, with a
registered customer base of more than
400 million, offering over 150 million products across 80+ categories. Our
efforts to democratize commerce in India, drive access and affordability,
delight customers, create lakhs of jobs in the ecosystem, and empower
generations of entrepreneurs and MSMEs have inspired us to innovate on many
industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy
returns – customer-centric innovations have made online shopping more
accessible and affordable for millions of Indians. Together with its group
companies, Flipkart is committed to transforming commerce in India through
technology.
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